Vandana
Sarees
The Brand
Vandana Sarees has been creating a remarkable legacy since 1970, earning the trust of over 10,000+ customers worldwide. Rooted in the cultural heart of Varanasi, the brand is dedicated to preserving the timeless art of Banarasi weaving.
At Vandana Sarees, skilled karigars bring centuries-old craftsmanship to life, weaving intricate designs that carry forward a rich heritage from one generation to the next. Each saree reflects not just fabric, but tradition, artistry, and emotion.
The brand beautifully blends tradition with modernity—offering everything from contemporary sarees to heirloom masterpieces that complement every personality and occasion.
Beyond sarees, the Vandana Sarees store in Banaras offers a wide range of ethnic fashion, including:
Bridal lehengas. Indo-western outfits. Daily wear collections. Premium and designer sarees.
How we did it ?
Phase 1
- Revamp the Logo
- Created Brand Story and Taglines
- Revamp the Website
- Digital channel integration across – META, Google, GMB, GA4, Instagram, YouTube, Pinterest etc
Phase 2
- Identifying the hero products and categories, along with the best market price for online sales.
- Started On-Page SEO for optimising content for Google ranking
- More focus on constant posts on Instagram and GMB.
- Started Performance marketing with a chunk of the budget.
- Identifying the Market Gaps for opportunities to hit the right target audience with the correct product selection.
Phase 3
- Consistently achieving 6x ROAS by starting ads on Instagram & Google.
- Collaborating with Actors for profile boosts.
- Increasing month-on-month traffic from a paid and organic approach.
- Started ranking on Google listings for target keywords for Local and worldwide.
Have a project?